HARTE-HANKS AND PETSMART AT FORRESTER MARKETING FORUM
April 23rd, 2009
| Tags: a-bed-with, Animals, Erica, facts-from, Fitzpatrick, give-pets, hanks-erica, harte-, internet, mommy-or-daddy, Pet Parents, report-sharing, their-animals, their-pets, yrs-ago
Michelle Fitzpatrick, SVP, Harte-Hanks Erica Thompson, VP of CRM & Internet Strategy, PetSmart Fun contribution from PetSmart: 69MM US households own the house house house house pet 83% of house house house house pet relatives call themselves their animals’s mommy or dad 80% of house house house house pet relatives give pets legal holiday or birthday gifts 47% of house house house house pet relatives inform pity the bed with their pets Pet attention grew by $2 billion in 2008, likely to be $45 billion in 09 up from $17B fifteen yrs ago Technorati Tag
Original post:
Harte-Hanks as well as PetSmart during Forrester Marketing Forum
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